Danish Cancer Society work tirelessly to end smoking in Denmark, and want politicians to implement laws that will make all generations from 2030 smoke free.
To implement the suggested laws public opinion has to be on board. Unfortunately 19% of Danes smoke often or daily, and have been shamed for it for years.
How do you convince them that further restriction is a good idea? Well maybe a little thank you is in order? A word most smokers seldom hear.
Less than a year after this piece of the multi-year campaign ran, several laws were implemented, including smokefree schools, tobacco under the counter, neutral packs and a big price raise on cigarettes.